Chapter+2

__ 1. What is the difference between data, Information, and intelligence? __ **__Data__**- Facts or recorded measures of certain phenomena (things). To understand the difference between Data, Information and Market Intelligence it can best be explained in an example. Every time a consumer purchases something at a large retail store the product scanned at the checkout is recorded for inventory purposes or other related information and that becomes data. Once that data enters the store inventory program or such software it then can be sorted for the company to know when to restock products. This is where that data was then turned into information for the company. Following that, analysts can take the data and information and turn it into market intelligence. This is where they can study the trends and prepare reports to enable the company to make effective decisions. They can then suggest what products should be in what stores or even new store locations.
 * __Information__**- Data formatted (structured) to support decision making or define the relationship between two facts.
 * __Market Intelligence__**__-__The subset of data and information that actually has some explanatory power enabling effective decisions to be made.


 * __Question #8__**

Data warehousing is the process allowing important day-to-day operational data to be stored and organized for simple access. Data warehousing helps in decision making by providing that day-to-day information where a person can be up to date, its quick, easy, free and fast.

First car I chose was a Honda Ridgeline 2009. This is a 4-door pickup a V6 3.5 liter, 250 horsepower and its 4-wheel drive. Its mpg for city is 15 and highway is 20. New one costs 28,910. Second car is a Honda Pilot 2009. This car is also 4-door suv with v6, vtec, 3.5 liter, 250 horsepower comes 2-wheel or 4-wheel optional. The 2-wheel drive’s mpg for city is 17 and highway is 23 the cost is 26,958 and for 4-wheel drive is 16 for city and 22 for highway and the cost is 28,505. The one I like is the Honda Ridgeline from here I would do some more research on maybe to get a better price or look for financing. Some pieces of data that should be stored in data warehouse would have to be past prices, mpg, and any improvements from old to new. 9. __ Computerized database: __ A database is a structured collection of records or data that is stored in a computer ized system. Some examples of three computerized databases found in our schools LRC are; · Gen 5 – a database that is used to compile information on the population organized into a number of different categories · 360 Search – is a database that allows you to attain the resources available in not only the Conestoga library but in the libraries of the colleges across the country · AV Services – this database allows you to keep track and electronically book out the AV equipment for personal use

Question 11 We think B) is the least relevant because it has nothing to do with lighting or how customers purchase behaviour is effected by it. A and D have light mentioned and C some wall colours can absorb or reflect light so that fits in with that lighting question. AV Services – this database allows you to keep track and electronically book out the AV equipment for personal use

__Question 12__ Data collected by EBay each day in terms of illustrating data, Information and Intelligence. o Photo o Item description o Price/current bid o Features/benefits o User rating o End time o Shipping/handling o Watch this item o Item location o Return policy o Addition information o Payment details o Insurance options || - Messages - Buyer tools - Reviews and EBay guides - Help Buying/Selling - Watch this item || - Buyer/Seller Feedback - Buy it now vs. bidding - Shipping and handling costs - Listing page ||
 * Illustrating data ||  Information  ||  Intelligence  ||
 * - Listing page