Group+4+-+Chapter+6

=** Chapter 6 - Secondary Data Research in a Digital Age**=

//Questions for Review & Critical Thinking//

Root Beer Secondary Sources for:
 * Question 2 **
 * Size of market (Market Shares)
 * Information Resources Inc. Commerical source
 * Food Marketing Institute
 * Statistics Canada
 * Sales
 * Information Resources Inc.
 * National Trade Databank
 * Statistics Canada
 * Growth Patterns
 * NPD's national eating trends
 * Yankelovich MONITOR (Monitors changing values and oppinions)
 * Food Marketing Institute
 * National Trade Data Bank
 * Statistics Canada

A company that builds homes such as Pulte Homes or David Weekly Homes would use secondary data as follows -to collect facts and information on the populations in geographic areas in which they may want to build - to collect demographics such as age, gender, income levels, family size -to collect the job details of the people living where they may want to build such as the income levels, number of job changes per person, availability of new jobs
 * Question 5 **
 * __Secondary Data __**
 * __General Uses __**

-if there is a need for more houses in the area - to examine the buying patterns in the areas in which they wish to look into building -to look into the current competition in the geographic area, who is buying, what houses are selling for, types of houses being built, size of houses and property -if people are building new or if they are renovating their old houses or if they aren’t doing anything at all
 * __Identification of Consumer Behaviour for the Product Category __**

-to find out where houses are in demand and needed -to see if there is an untouched market in other countries or untouched areas worth expanding too -current state of the economy, if it is growing or shrinking, if people are losing jobs or if incomes are rising -the number of houses sold in the past year, five years, ten years, ect. -if a survey to their clients was given out this could gather data on what buyers liked and disliked about their house giving the company a list of their strengths and weaknesses
 * __Environmental Scanning __**

-examining the geography as to where to build a house would be largely needed houses stay put and don’t transport well, this means planning where the houses are built would be one of the largest reasons to conduct secondary research -find out the number of people in ratio to the number of houses in the geographic area -the average age of the houses in the geographic area they wish to build in
 * __Estimating Market Potential for Geographic Areas __**

-Look at previous years house sales of both new and re-sale houses -investigate the profits of building in specific geographic areas to forecast what you could earn if you built there -discover the price of new houses sold in the geographic area you are going to build that are similar to the kinds of houses you wish to build A company that builds homes such as Pulte Homes or David Weekly Homes would use secondary data as follows A company that builds homes such as Pulte Homes or David Weekly Homes would use data mining to go through all of their buying records. These records could include information such as, -buyers name -age -gender -location of house bought -building cost of house -selling price of house -profit earned of house -year house was build -year house was sold -people in charge of house building (foreman, crew members) -real estate company and or agent that sold the house -percentage paid to person or company that sold the house -size of the property the house sits on -square footage of the house -style of house built -time it took to build house -time it took to sell house from date it started on market till the day it sold When the company is looking to build new houses it would be beneficial to look at the houses they have already built the provided them with the best profit levels. Look at what set these houses apart from all the other houses they have built. If it was the location, size, or crew try to mimic these scenarios in order to create the best profit level possible for the next build.
 * __Forecasting Sales __**
 * __Data Mining __**

a) [|www.stat-usa.gov] b) [|www.mapquest.com] / earth.google.com c) [|www.firstresearch.com/trends] / [|www.marketresearch.com/automobile] d) [|www.unmarriedamerica.org] / [|www.census.gov/statlab] e) [|www.census.gov/compendia/statlab] f) [|www.census.gov/compendia/statlab] / stat-usa.gov
 * Question 6 **

First, I would browse the internet to see if there is any current and most reliable data found in the form of research articles, surveys, and journals. Then I will conduct a thorough research on the specific topic that my client wants, which is the supply and demand for Maine potatoes. Then I will find the main facts or important points within this topic, and once the key points have been highlighted, I would note them and may need to print the article as well. Once I go through the key highlights, I will make a summary report to present to my client. Example: ** //I will refer to this website: [] and explain my main points. // //“This website belongs to Main potatoes board, which gives the most recent overview of main potatoes industry. They showed several graphs for the potatoes utilization, and they have mentioned that the demand and supply of Maine potatoes are constant from last few years.” // If necessary, I would also recommend two other types of sources such as a journal article and another website. These are “//<span style="font-family: 'Arial','sans-serif';">Mass Hightech: The journal of New England Technology” by Efrain Viscarolosaga and [|www.mpbn.net]. // <span style="line-height: 115%; font-family: 'Arial','sans-serif'; font-size: 10pt;">
 * <span style="line-height: 115%; font-family: Arial, Helvetica, sans-serif; color: #000000; font-size: 15px;">Question 7 **<span style="line-height: 115%; font-family: 'Arial','sans-serif'; color: black; font-size: 10pt;">
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